Who are the best intrapreneurs

Intrapreneur: More success through entrepreneurial thinking

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Most people can relate to Entrepreneur: a personality who is determined to found a company and purposefully implements her creative ideas and plans. Why not use this verve in existing companies? A Intrapreneur does exactly that. Entrepreneur or employee? This opposition is dissolved, instead the best of both worlds is combined. How this can work and what requirements are placed on an intrapreneur ...

➠ Content: This is what awaits you

➠ Content: This is what awaits you

Intrapreneur definition: what is it?

The term intrapreneur is a English word creation, emerged from the words intra-corporate (= in-house) and Entrepreneur (= Entrepreneur).

The intrapreneur is therefore an entrepreneur in the company. Most likely he would let himself be with "Internal entrepreneur" translate, accordingly intrapreneurship is referred to as internal entrepreneurship. These terms are first mentioned in the 1978 book "Intra-Corporate Entrepreneurship" by the American Entrepreneur and author Gifford Pinchot III and his wife Elizabeth.

The employee no longer just sells his work and is, in return, subject to the employer's right of direction. Rather, he kicks self-organized like an entrepreneur and makes independent decisions, naturally in the interests of the company.

What makes someone an entrepreneur? What is needed is one certain state of mindwhich is reflected in personality traits like these:

An entrepreneur is a personality who Insecurity and difficult situations can withstand. This is exactly what companies increasingly want from their employees. An intrapreneur ideally fulfills the same requirements as an entrepreneur, i.e. brings the same mindset with them.

10 rules of an intrapreneur

They also come from Pinchot ten rules of intrapreneur. They are sometimes also called the ten commandments of an intrapreneur and stand for the convictions and personal characteristics that an employee should have if he wants to act entrepreneurially:

  1. Come to work every day ready to be fired.
  2. Avoid any ordinances that can stop your dream.
  3. Do whatever you can to keep your project going, no matter what your job description says.
  4. Find employees who support you.
  5. When choosing employees, follow your intuition and only work with the best.
  6. Work underground as long as you can - publicity early on could arouse the company's immune system.
  7. Never bet on a race that you don't run in.
  8. Asking forgiveness is easier than asking permission.
  9. Stay true to your goals, but be realistic about the ways you can achieve them.
  10. Honor your sponsors.

These rules come from Pinchot's 1986 book Intrapreneuring: Why You Don't Have to Leave the Corporation to Become an Entrepreneur. Later he has it added six more:

  1. Ask for advice before asking for funds.
  2. Show gratitude.
  3. Form a team, intrapreneurship is not a solo activity.
  4. Share trust on a broad basis.
  5. Keep the interests of the company and its customers in mind, especially when the rules have to be bent and the bureaucracy circumvented.
  6. Don't ask to be fired. Even if you bend the rules and act without permission, use all political skills that you and your sponsors can muster to move the project forward without making waves.

Idea behind the intrapreneurship

It is not enough just to be high up in the corporate hierarchy. An intrapreneur is not just a boss, but a Executive.

The idea behind the principle is very simple: Especially in large corporations, talented specialists often work who are full of ideas, but sometimes cannot implement them. you fail because of hierarchies and guidelinesso that these ideas eventually percolate away.

At some point that leads to job frustration Employees turn away, are looking for a new employer or become self-employed and may become a competitor. Why squander the potential of employees? Especially since your own innovative ability in this scenario decreases significantly in the long run.

If you train these people to become intrapreneurs, two birds are killed with one stone: the experts can realize themselves, without the risks of a real entrepreneur. The ideas benefit the company in the form of innovations. That in turn pays into the account in terms of employee loyalty and competitiveness.

Salary of an intrapreneur

General statements on the Salary of an intrapreneur are hard to hit. This position is not yet particularly widespread in Germany.

Sometimes, in job advertisements, the Entrepreneur in Residence, Innovation Manager or that Salaried entrepreneur the speech.

Since an intrapreneur is a manager, position-dependent salaries are to be expected. These depend on the Size of a company and the industry. One and the same job title, namely Corporate digital intrapreneur In the case of two job advertisements from Salary.de, it is estimated at 55,934 to 76,157 euros and then at 66,169 to 90,657 euros.

There in Finance and insurance industries Usually higher salaries are paid, it is estimated that six-digit annual salaries of up to 135,500 euros are possible. If this is unsuccessful, a change to the previous employee position with a corresponding salary is likely.

Requirements for intrapreneurship

An intrapreneur needs ambition and confidence, something to be able to effect. However, his work does not flow into his own company. On the other hand, he has the great advantage that if the worst comes to the worst, the company he works for bears the actual risk.

Business decisions are usually made at the highest level in the hierarchy. For talented employees, this means, in the worst case, that they find themselves in a large company or organization that at some point no longer does own ideas corresponds to.

This is also due to the fact that the traditional ideas are partially outdated by the classic employment relationship between employer and employee. The top-down management style, which only allows decisions and thought processes in one direction, is still accepted among baby boomers. This approach is met with rejection among Generation Y.

Intrapreneurs need a specific environment in which they can operate and exercise. And it will different expectations placed on them when it was previously the case for managers. For Generation Y and Z employees, only executives who are authentic count.

This includes managers who have social skills and can use them in the event of a crisis (albeit not only there). You are entitled to their own mistakes and deal constructively with those of their employees, are problem-solving-oriented.

Such managers see in their employees not just human capitalbut people they listen to. That gives them respect and trust.

This is why intrapreneurs are so important to companies

From the point of view of many decision-makers and owners, the suggestion of employees to have as much decision-making power and leeway as possible still takes getting used to. Especially since it is them Time, political decisions and anger costs. Viewed objectively, there is nothing to avoid this step.

The consulting firm Deloitte (PDF) illustrates the rapid decline by companies that were named the top-selling Fortune 500 in 1955 and were no longer listed 60 years later.

The problem is not that these companies aren't doing anything. However, the wrong screws are being turned: Instead of developing new ideas and devoting oneself to opening up new markets, the focus is on Optimization of existing areas.

However, a strategy that does not pursue the either-or, but rather both would be better: on the one hand, optimization of existing processes, on the other hand, more focus on the input and the Innovative strength of the employees serve. However, their potential must be activated.

Goals of the intrapreneurship

Such an intrapreneurship is relevant in large companies and only then does it actually make sense. Because an intrapreneurship basically fulfills the same function like a start-up.

Often people look for meaning in their work and want each other can identify with it. To do this, many need the freedom to decide things as they see fit. They don't want to wait indefinitely for this - but that is precisely the problem in organizations with a strong hierarchy and bureaucracy.

Through the long and cumbersome decision-making processes A lot of time can pass - time in which other companies may develop similar ideas and have a head start. And last but not least, time that a dissatisfied employee uses to develop and advertise.

By building intrapreneurs, companies allow flatter hierarchies and flexibilitythat it takes for unusual ideas. Companies like Google, Intel, and Sony already work that way. America is a pioneer in this regard; in Germany, Deutsche Telekom should be mentioned as a company that successfully implements this approach.

Internal independence demands a lot

Is everyone suitable for an intrapreneur? Probably not, just as not every employee dreams of self-employment. Intrapreneurship is therefore repeatedly criticized. There are more on the plus side Responsibility and independence. The intrapreneur position is probably ideal for employees who feel like they are being tamed quickly and who have constant ideas.

More freedom to make decisions, but not the full risk at the same time. For employees who do not correspond to this type, intrapreneurship can be too Excessive demands or even burnout because entrepreneurship often goes hand in hand with significant overtime.

The company exercises appropriate Pressure on his employees out, that can lead to self-exploitation.

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