What does graphic designer do

Profession as
Graphic designer

You don't have to have studied graphic design to become a graphic designer. Regardless of whether communication design, graphic design or media design, the courses and professions often flow into one another and hardly differ from one another. In the design industry in particular, a degree is not necessarily a prerequisite. Presumably, a university graduate with theoretical and basic knowledge will be given priority under the same conditions, but lateral entrants also have great opportunities to get started as freelancers or in agencies. Because if you've been working with Adobe for years and have already worked on projects in your free time, you can definitely make the leap into a career as a graphic designer.

As far as the tasks are concerned, it doesn't really matter at first whether you are employed in an agency or as a freelancer you have to pull big fish yourself. By and large, both jobs are generally office work. In the morning you work on email inquiries, make phone calls or meet with customers. Let's assume that you, as a freelancer, are supposed to come up with a concept for a bagel shop. First of all, you drive to the customer to get an overview of the store. Together you talk about wishes and ideas and you can already give an initial assessment of the feasibility.

In the graphic designer profession, you drive back to your office after the customer meeting and brainstorm. You create sketches, drafts and - if you still belong to the traditional type that only paints by hand - then start to digitize them. Once you have created two or three drafts on the PC, you either send them to the customer by email or present them to them personally. Ideally, the customer will immediately like your suggestions, but in reality you usually have to sit down and revise the best draft. This can lead to overtime or a 50- to 60-hour week during an internship, in a full-time job anyway.

It is up to you whether you manage only one project or several projects at the same time during your graphic designer job. In agencies everything is a bit more structured and organized and you cannot always choose which and how many projects you will be assigned.