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The new online trade

This book presents developments and future trends in digital commerce, which is shaped by the new digital communication and consumption patterns of customers. Gerrit Heinemann sheds light on e-commerce business models, channel excellence and success factors such as digital time advantages and customer focus. He analyzes the digital challenges and shows the consequences and opportunities for retail. Recognized best practices illustrate how successful digital commerce works and what the lessons learned over the past few years have been.

New in the 7th edition
In the 7th edition, the underlying figures and the statements on Internet law were updated, more space was given to cooperative forms of online trading and best practices were brought up to date. As a result, especially regional marketplaces and their variety of shapes are moving more into focus than before.

The content
Online trading of the future
Business model of online trading
Forms of online trading
Channel excellence and success factors in e-commerce
Best Practices for Web Excellence in Online Commerce
Risk benefit in online trading

The author
Prof. Dr. Gerrit Heinemann is professor for business administration, management and trade as well as head of the eWeb Research Center at the Niederrhein University of Applied Sciences. He also holds various supervisory board functions in e-commerce and trading companies.

Keywords

Distance selling E-Business E-Commerce Internet trade Multichannel trade Online retailer Online retailing Business models Channel excellence Web excellence Risk benefit in online retail Digital commerce Digitization in retail

Authors and affiliations

  1. 1. Niederrhein University of Applied Sciences, Mönchengladbach, Germany

About the authors

Prof. Dr. Gerrit Heinemann is professor for business administration, management and trade as well as head of the eWeb Research Center at the Niederrhein University of Applied Sciences. He also holds various supervisory board functions in e-commerce and trading companies.

Bibliographic information

  • Book TitleThe new online trade
  • Book SubtitleBusiness model and channel excellence in digital commerce
  • AuthorsGerrit Heinemann
  • DOIhttps: //doi.org/10.1007/978-3-658-11934-8
  • Copyright InformationSpringer Fachmedien Wiesbaden2016
  • Publisher NameSpringer Gabler, Wiesbaden
  • eBook Packages Business and Economics (German Language)
  • Softcover ISBN978-3-658-11933-1
  • eBook ISBN978-3-658-11934-8
  • Edition Number7
  • Number of PagesXX, 327
  • Number of Illustrations0 b / w illustrations, 0 illustrations in color
  • TopicsMarketing
    Trade
  • Buy this book on publisher's site