What is the most boring Guinness world record

How brands use the Guinness Book for their content marketing

The publisher Guinness World Record now even has its own department for advice and collaboration with advertisers. This year the company was part of the for the first time Cannes Lions and showed how the values ​​of a company could be highlighted with the help of a world record. At that time it was still top secret which brands would make it into the current yearbook.

Now it's official and HORIZONT is presenting a selection of the most impressive campaigns with which the respective companies not only generated PR and social buzz, but also set a real world record at the same time.

LG is building the largest house of cards

The electronics manufacturer LG has participated in the campaign for the latest generation of its washing machine system Centum with the professional card stacker Bryan Berg teamed up. It was necessary to impressively prove that LG washing machines are particularly low-vibration and quiet.

To achieve this, the Korean company and its US partner broke two records in the spring of this year: Berg not only built the highest house of cards made from conventional playing cards within twelve hours. The fragile structure with 48 floors and a height of 3.3 meters also stood on a LG washing machine, which was just spinning at 1000 revolutions per minute. This world record was a complete success on the social web: the online video for it received over 100 million video views on the social web.

LG Guinness World Records 2017

Jaguar does the highest loop

British automaker Jaguar Land Rover has opted for the presentation of its sports SUV Jaguar F-Pace Come up with something very special: On the evening before the start of the IAA 2015, a professional stuntman drove Terry Grant the car through a 19.08 meter high special construction on the horse racing track in Frankfurt-Niederrad. He set the record for the highest loop ever crossed by a car. According to Jaguar, Grant had to endure more physical stress in this dramatic stunt than the space shuttle occupants in space.

With the giant loop, Jaguar wanted to demonstrate the agility of its first family sports car. A team of experts calculated parameters such as the exact target speed, the dimensions of the system and the exact radii and approach angles for the journey. The experiment was a success and, among other things, caused huge press coverage in a total of 30 countries.

Jaguar F-Pace Guinness World Records 2017

Intel lets most of the drones fly

With its microprocessors and memory chips Intel the most boring products imaginable. In its advertising communication, the US company always manages to provide topics of conversation. At the beginning of the year, for example, with a spectacular drone air show at the Ahrenlohe airfield near Hamburg. Together with the Ars Electronica Futurelab A light show was created here in which 100 illuminated drones completed an impressive choreography that culminated in the formation of the Intel logo.

With this spectacle, Intel wanted on the one hand to create greater acceptance for drone technology. In addition, the world record of the most drones flying at the same time provided a great story for the Intel CEO's appearance Brian Krzanich at the Consumer Electronics Show in Las Vegas. Last but not least, the group made it into the media around the world and became a topic of conversation on social networks.

Intel Guinness World Records 2017

Staedtler develops the longest colored pencil

Supported with his writing instruments Staedtler Children and adults have been working on their creativity for 181 years. In the summer of 2015, the long-established Nuremberg company showed that it can also be very creative itself: 110 employees worked together to produce an oversized Noris Color pencil using a special production process. The original target of 400 meters was even exceeded by 59.97 meters. The previous world record of the Englishman Ed Douglas Miller, Founder of the eco-shop Remarkable, could easily be put in the shade. His pen was 323.51 meters.

The orange-colored mega-writing instrument from Staedtler is now in the possession of art education students who process it into a work of art. Incidentally, with his world record, the Staedtler also did a lot of PR for the Wopex material he developed, which is supposed to make his products particularly unbreakable.

Staedtler Guinness World Records 2017

There are even more records here.bu