Apple has privacy issues

Only you determine what you share.

Information on data protection in the App Store

From December 2020 you will find a new section on the product pages in the App Store in which the developers provide explanations of their data protection measures in an easy-to-understand label. It tells how developers collect and use your data, such as your location, browsing history, and contacts. That's one of the things we do to give you more transparency and control over your data. Apple will keep updating this feature and working with developers to help users make informed decisions.

App tracking transparency

Your devices know a whole lot of your life. We believe that it is up to you to decide how apps track your data and share it with other companies or data brokers in order to display advertisements.

As of iOS 14.5 and iPadOS 14.5, apps must obtain your consent if they want to track you via apps and websites of other companies. You can change your settings for all apps or set apps so that they no longer ask you.

Third-party apps and permissions

Apple gives you full visibility and control over the data you share with apps. Apps may ask you to access things like your location, contacts, calendar, or photos. If an app from another provider wants to use this data for the first time, you will receive a notification with an explanation. So you can decide what to allow. Even if you have granted access once, you can always change it later in the settings. Starting in early 2021, iOS 14 and iPadOS 14 will require developers to obtain your consent before they can track you or your device in apps and on websites of other companies. For example, to show you personalized advertising, to measure the effectiveness of advertising or to sell your data to data brokers.

No app can access the microphone or camera without your permission. When an app in iOS 14 or iPadOS 14 uses the microphone or the camera, a display on your device informs you about this - regardless of whether you are in the active app, in another app or on the home screen. Control Center shows you if an app recently used the microphone or camera. In iOS and iPadOS, access to the camera is deactivated for apps that run in the background.

Sometimes apps need to know what other devices are on your local network. For example when you connect to a smart TV or printer. From iOS 14 and iPadOS 14, apps must obtain your consent before they can scan your local network.

iOS 14 and iPadOS 14 also inform you when an app accesses your clipboard. This way you can confirm that she only has access to objects that you know about.

Information on data protection and privacy

With info screens on data protection and privacy, you can better understand how Apple will use your personal information before you log in or use new features. When you see the data protection and privacy icon, you can find out what data may be shared and how it will be used to improve your experience.

Location data

Sometimes it makes sense if your device knows your location - for example, when you create meetings in the calendar or when navigating. The location services on your device use a combination of GPS, Bluetooth, WiFi hotspots and cell towers to identify where you are. Apple gives you control over how this location data is collected and used across all of your devices. With iOS 14, iPadOS 14 and watchOS 7 you decide whether apps get access to your exact location or only to your approximate location within 25 square kilometers. Location services are not turned on by default. You can turn it on when you first set up your device and turn it off at any time.

Data protection and privacy page

In order to give you more control over your personal data, we provide some tools for managing your privacy on your data protection and privacy page. With this you can receive a copy of your data, make a request to change your data, deactivate your account or delete it.


If you agree, your iOS and iPadOS devices can collect analytics data about your device and any paired Apple Watch and send it to Apple for analysis. This analysis helps Apple improve products and reduce problems such as app crashes. You cannot be identified with this data and it will only be sent to Apple with your express consent. Analysis data can include hardware and operating system details, performance statistics, and data on how you use your device and apps. Personal data is either not collected in the first place, is deleted before being sent to Apple, or is protected by technologies such as differential privacy.

The data that we collect with the help of Differential Privacy helps us to improve our services without endangering the privacy of individuals. This technology improves, for example, QuickType and Emoji suggestions as well as hints for looking up notes.

We can now identify commonly used data types in the Health app and web domains in Safari that are causing performance issues. This information enables us to work with the developers to improve your user experience without revealing details about your individual user behavior.

If you give us your express consent to share iCloud analytics data, Apple can improve Siri and other intelligent functions by analyzing how you use iCloud data from your account - for example text passages from emails. The analysis only takes place after the data has been processed with data protection technologies such as Differential Privacy so that it cannot be associated with you or your account.


Apple is committed to ensuring that you see ads in a way that respects your privacy. Advertisements displayed by Apple may appear in the App Store and in stocks. The Apple advertising platform doesn't track you. She does not buy any personal information about you or give it to other companies. The Apple advertising platform does not use your Apple Pay transactions, your Health App and HomeKit data to show advertising. In order to show you relevant advertisements, your searches and your list of loaded apps can be used in the App Store. In the Stocks app, you'll see ads based in part on what you read or follow. This includes topics and categories of posts you read, and titles you follow, subscribe to, or receive notifications from. The posts you read will not be used to show you personalized advertisements outside of these apps. In the settings you can see the information that Apple uses to show you relevant advertisements. You can deactivate personalized advertising at any time in the settings so that you no longer receive targeted advertising in the App Store and in stocks. This restricts Apple from showing relevant advertisements, but does not reduce the number of advertisements. The Apple advertising platform does not advertise to children under the age of 13 and does not manage Apple IDs. Apple also has strict guidelines for apps in the Children category in the App Store. For example, third-party analyzes or advertising are not permitted for apps in this category.