How were smarties candies invented


Smarties giant roll with 1 euro piece as a size comparison

Smarties is a brand name under which Nestlé makes colorful, sugar-coated chocolate buttons. The single lens is called a smartie. The lenticular dragees, about one centimeter in diameter, are made of chocolate and have a slightly harder, colorful coating.


First produced in 1937 by Rowntree in the UK, Smarties came to West Germany around 25 years later[1], France, Italy, the Netherlands and Belgium.[2] The British manufacturer Rowntree MackIntosh was bought by Nestlé in 1988, the German Rowntree MacIntosh GmbH with its plant in Hamburg-Wandsbek a year later. Shortly thereafter, the product was marketed as "Nestlé Smarties". In 1989 the light brown color of the coating was replaced by blue. Artificial food colors have not been used for the casing since the end of 2006. Since January 2021, Smarties have only been sold in paper packaging.[3]


Prior to 1998, full-size Smarties were sold in "giant rolls," normal rolls, and mini-packs. Since 1998, smaller coated tablets that are only a third of the normal size have been sold in mini packs. There are also Fruity Smarties (similar to the fruit dragees Skittles), which were initially sold in giant rolls and filled with a fruit jelly. This variant is also available packed with gummy bears in folding boxes.

Orange-colored smarties with an orange flavor are also produced for the English market.

Smarties from Smarties Candy Company in the USA

In the US, under Smarties Fruit candy made by Smarties Candy Company, which is concave in shape and does not contain chocolate. Outside the United States, this product is sold by Smarties Candy Company as a Rockets marketed.

In Germany, the Smarties are made under the slogan sung by children's voices "Lots and lots of colorful smarties" z. B. advertised on television.

The M & M’s, which are marketed by the Nestlé competitor Mars Inc., are a competing product to the Smarties.

Nestlé Smarties Book Prize

The Nestlé Smarties Book Prize, donated by the manufacturer, was a literary prize for children's books that was awarded annually from 1985 to 2007.

Web links

Individual evidence

  1. ↑ Trademark register
  2. Smarties production in Germany: an insight (Memento of the original from March 19, 2017 in Internet Archive)  Info: The archive link was inserted automatically and has not yet been checked. Please check the original and archive link according to the instructions and then remove this notice.@ 1 @ 2 Template: Webachiv / IABot / nestlé.de
  3. Smarties in recyclable paper packaging. Retrieved on March 28, 2021 (German).

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