What makes web content good content
Web design is not important - the web content counts!
The right imagery
"Pictures say more than a thousand words." - this is true almost everywhere, also in web design. Thanks to images, you can immediately address the website visitor emotionally. In addition, the human brain processes an image much faster than is ever possible with text. It is said that you can get a first impression of a website within 50 milliseconds.
Thanks to an image, you can instantly give context to a technical blog post, a contribution about a project or a story about internal company matters and increase the credibility of the content.
Make sure you are using professionally produced images. On the one hand, technical restrictions such as the image size (e.g. 1200 pixels by 800 pixels) should be taken into account, on the other hand there are also aesthetic guidelines to be observed. For example, not every image section or every perspective is suitable for header images.
Invest time and money in a photo shoot in your office, production facility or your products if the budget allows. You can achieve a lot with images purchased from iStockphoto or Shutterstock, but your own images represent so much more of your company than a stock image could ever do. The credibility of your content or your company is increased and customers will thank you with positive feedback.
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