Is the Xiaomi Mi China's iPhone

iPhone faces competition from China

With a wide range of extras and functions, more and more brands from China are offering a more cost-effective alternative to the big players. So-called China phones are still niche products in this country that few users dare to use. Because many users fear low quality. Smartphones are not new territory for the Asian industry. Almost all mobile devices, including the iPhone, are made in China.

Xiaomi, for example, was the fifth largest smartphone manufacturer in the world at the beginning of 2014. In August, the company had already moved up to third place. The bestselling Xiaomi Mi 4 model, for example, which has sold over ten million times, has contributed to this. For comparison: The Samsung Galaxy Note 4 only achieved 4.5 million sales.

The mobile phones are so cheap because Xiaomi generates income through its own app store. This can be used as an alternative to the Google Play Store. The starting shot has already been given for the Xiaomi accessories shop. It is therefore quite possible that the brand will enter the European business this year.

Huawei, on the other hand, has been active in Germany for more than five years and has become known especially in the past few months, because many cell phones are no longer only comparatively cheap, but also technically at a very high level, such as the 'Ascend Mate 7'.

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Many people know ZTE as a network supplier, but the mobile devices are also appealing, their performance is in the high-end class.

Thanks to creative marketing, the manufacturer OnePlus has come into focus. For a long time, however, the product could only be purchased via "invites", i.e. via user recommendations who could only buy the device via invitation.

Another manufacturer that stands out is Oppo. But even smaller brands, as shown by Wiko or Kazam, have opportunities in the European market. However, it is difficult for customers to recognize the unique selling points here because the corresponding marketing measures have not taken place. (bw)