Why is WordPress so important for web design

7 reasons why good web design is so important

For the first impression there is no second chance. Who doesn't know this saying? And yet there is just so much truth in it. Whether in the online or offline world, good looks are extremely important. But please don't get me. Wrong, good looks are not everything, nowhere near.

Steve Jobs and Apple (and certainly many others too) have shown it perfectly and have changed and shaped an entire generation. He “trained” people that it's not just about looks, but that design must also “make sense”.

For this very reason, good design is no longer optional, it is vital to be successful.

People form a first impression of one another within a few seconds, mostly unconsciously. It is exactly the same with man and machine. It only takes 50 milliseconds for the visitor to form a judgment, according to a somewhat older study by Gitte Lindgaard from Carleton University in Ottawa.

Perhaps you still say: "Oh, that's all just a matter of taste!" Well, I disagree. Good web design is more than just a matter of taste.

1. Good web design doesn't lie

Who does not know that? You're surfing the web and looking for something very specific. You are ready to spend money on what you are looking for. Then you will find exactly one product that solves all your worries. But you immediately notice that the website somehow doesn't seem very serious. The overview is missing, contents are mixed up, there is no clear structure and colorful dogs are flying around :). Somehow, it just doesn't instill your trust and you wonder if you should leave your money there.

I think that's one of the most important points. Good design is unobtrusive and rather builds seriousness and trust. Good websites have to be like good mothers, they have to make you feel safe and secure. Because only then are you ready to leave your hard-earned money behind.

2. Good web design is inviting

A nice, cozy, warm and inviting restaurant is visited more often and ensures more well-being than a cold, dingy restaurant in the middle of the motorway. And just like in the real world, it is also in the virtual world.

Christian Schulze blogs on daswebdesignblog and calls it love at first sight:

The first sight of a great website can feel like the much-quoted love at first sight. You see them and you immediately think: Wow! What a design.

Regardless of whether you compare it to a restaurant or to love, the fact is that good web design invites you to linger on the website.

3. Good web design arouses curiosity

Much like the welcoming ability described above, harnessing the power of curiosity should not be underestimated. Generally in this day and age, when you are bombarded with advertising and advertising messages, you have to try to arouse the curiosity of the visitor.

A modern and well designed website arouses my interest and makes you curious about more. It has happened to me many times that I came across a website and just thought: “Wow, great design. What are they actually doing? Ah, they do that! Bookmark! "

4. Good web design is marketing

Speaking of bookmarking. As indicated above, good web design naturally generates a large number of visitors and it is always online marketing. For my part, I always bookmark beautiful pages, You too?

The social bookmarking part is only a small piece of the pie, however. Well-designed websites receive an enormous amount of traffic (visitors). Whether word-of-mouth or viral marketing via social networks, fancy websites are more often passed on, shared and shared.

I also think that a not entirely insignificant part of backlinks can be achieved if you do good web design. Just if your website looks damn "hot", other blogs and websites will link to it (see 14 examples of good web design).

In addition, good design leads to a higher conversion rate, i.e. the conversion of visitors. Whether for advertising, entries in the newsletter, more likes on Facebook or more followers on Twitter, good design can lead visitors to the desired action.

I claim that well-designed products generally get more buzz and attention and, as I mentioned in the introduction, are of vital importance.

Nowadays there is very little time to “capture” the visitor and turn it into a customer. Good web design supports this.

5. Good web design exudes

As already described at the beginning, good design not only builds seriousness and trust, but also exudes quality, attention to detail, modernity, competence, technical progress and certainly much more. These and other factors ultimately form the actual brand, the branding.

In addition, good web design can also be a nice additional competitive advantage. To stand out from the competition or competitors (to put it more positively :)). Experienced internal users have an eye for web design and can appreciate the quality of the product or the entire company. In this way, especially fresh companies can stand out and spray an illusion of size right from the start.

6. Good web design is what makes a website usable

Oh yes, a very important point. Good design is easy. But what does that mean exactly?

Good web design focuses on the essentials, is understandable and clear. Nowadays everything is fast moving and everyone doesn't have time. That is why it is important that you have to be clear about what the website is about and what advantages it will bring me (e.g. if I buy the product) as quickly as possible.

In addition, clarity, simple navigation and page structure are extremely important so that you can quickly find your way around and be guided through the website (for purchase).

Loading times are an often underestimated point. These should be less than 3 seconds, otherwise the user will break off and prefer to look at cat pictures :). This was the result of an investigation by the company strangeloop. Of course, the point with the cat pictures was ignored. Haha, it would be cool if not.

From a technical point of view, a website has only one goal, to display texts. Good readability and texts that arouse interest (copy) are therefore of great importance. An investigation by Jakob Nielsen showed that text is not read immediately, but only skimmed over. If the headline and sub-headings arouse interest, then (only then!) The entire text will be read.

I also think that on a website you shouldn't focus on the brand, but on the visitor. Much like Henry Ford once said:

It is not the entrepreneur who pays the wages - he just hands over the money. It is the product that pays the wages.

It is the same with the brand. It is not the brand that brings the money directly - it is the visitors who bring the money.

7. Good web design arouses emotions

And last but not least, good design can even stir emotions. I am convinced that web design can arouse or trigger feelings in people, especially if you work with a lot of colors and many images.

Different colors trigger different feelings in different cultural groups. KISSmetrics went out of their way to create a nice infographic on the topic: How colors affect purchases.

14 examples of good web design

Now we've talked so much, but haven't seen anything yet. What is actually good web design now? Here are a few of my favorites:













The Lean Startup

Wonder kit

Good web design isn't even expensive

Exactly, good design doesn't have to be expensive. Especially at the beginning of a project you are usually short of money and want or have to work inexpensively. That is why WordPress themes are the best solution. Most of the themes are high quality, easily customizable and simply damn cheap for the quality of the goods delivered.


I always see good projects, especially in German-speaking countries, that could get a lot more out of design and, in my opinion, give away a lot of trust, traffic and, finally, money.

So, definitely choose a good web design and don't leave the first impression to chance!

Now, if you think you need a good design, then be sure to check out WordPress Themes - 17 Bubbly and Refreshing Sources.

Do you agree with the 7 reasons? Did I forget an important point? What is good web design for you?