What was Dropbox's 2010 and 2012 sales

Dropbox (service) - Dropbox (service)

Cloud storage and file sync service
developer Dropbox, Inc.
Initial release June 2007; 13 years ago (2007-06)
Stable release (s) [±]
Windows, MacOS, Linux 120.4.4598 / April 15, 2021; 12 days ago (2021-04-15)
Windows (Windows Store version) 5.0 / March 27, 2017; 4 years ago (2017-03-27)
Android 230,2,2 / April 8, 2021; 19 days ago (2021-04-08)
iOS 230.2 / April 8, 2021; 19 days ago (2021-04-08)
Preview release (s) [±]
Windows, MacOS, Linux 121.3.4241 / April 14, 2021; 13 days ago (2021-04-14)
Android 232.1.2 / April 13, 2021; 14 days ago (2021-04-13)
Written in
operating system Android, iOS, Linux, MacOS, Microsoft Windows, Windows Phone
Available in 22 languages
Art Online backup service
License Combined GPLv2 and proprietary software (Linux Nautilus)
website www .dropbox .com

Dropbox is a file hosting service from the American company Dropbox, Inc. headquartered in San Francisco, California offering cloud storage, file synchronization, personal cloud, and client software. Dropbox was founded in 2007 by MIT students Drew Houston and Arash Ferdowsi as a startup with initial funding from the seed accelerator Y Combinator.

Ranked as one of the most valuable startups in the US and the world, valued at over $ 10 billion, Dropbox has been named one of Y Combinator's most successful investments to date. However, Dropbox has also received criticism and controversy on issues such as security breaches and privacy concerns.

Dropbox has been blocked in China since 2014. It received a five-star rating in the Electronic Frontier Foundation's 2017 report, "Protecting Your Information From Government Inquiries".


Dropbox brings files together in one central location by creating a special folder on the user's computer. The contents of these folders are synchronized with the Dropbox servers and other computers and devices the user has installed Dropbox on, and keeps the same files up to date on all devices. Dropbox operates a freemium business model where users receive a free Account with a specified storage size is offered. Paid subscriptions offer more capacity and additional features. Dropbox Basic users get two gigabytes of free space. Dropbox Plus users get two terabytes of storage space as well as additional features including advanced controls for sharing, remote deletion, and an optional add-on for extended version history. Dropbox offers computer apps for Microsoft Windows, Apple MacOS, and Linux computers, as well as mobile apps for iOS, Android, and Windows Phone smartphones and tablets. In March 2013, the company acquired Mailbox, a popular email app, and in April 2014, Dropbox launched Carousel, a photo and video gallery app. Both Mailbox and Carousel were shut down in December 2015, with key features of both apps being implemented on the regular Dropbox service. In October 2015, the company officially announced Dropbox Paper, its collaborative document editor, to expand its business to include businesses. In March 2016, Dropbox had 500 million users.


Dropbox founder Drew Houston conceived the Dropbox concept after repeatedly forgetting his USB stick as a student at MIT. In a 2009 "Meet the Team" post on the Dropbox blog, he wrote that the services in place at the time "had problems with Internet latency, large files, errors, or just too much thinking." He started making something for his own personal use, but then realized that it could benefit others with the same problems.

Houston founded Evenflow, Inc. in May 2007 as the company behind Dropbox, and soon after secured seed funding from Y Combinator. Dropbox was officially unveiled in 2008 at TechCrunch Disrupt, an annual technology conference. Due to a trademark dispute between Proxy, Inc. and Evenflow, Dropbox's official domain name until October 2009 was " get dropbox.com "when the current domain" dropbox.com "was acquired. In October 2009, Evenflow, Inc. was renamed Dropbox, Inc.

In an interview with TechCrunch 's' Founder Stories' in October 2011, Houston stated that a demo video was released earlier days during Dropbox, with a viewer being Arash Ferdowsi. Ferdowsi was "so impressed" that they partnered. Speaking of the competition, Houston stated, "It's easy for me to explain the idea, it's actually very hard to do."

  • Dropbox founder Drew Houston

  • Dropbox founder Arash Ferdowsi

User growth

Dropbox has seen steady user growth since its inception. It passed the milestone of 1 million registered users in April 2009, followed by 2 million in September and 3 million in November. In October 2011, 50 million users were registered, in November 2012 100 million, in November 2013 200 million, in June 2015 400 million and in March 2016 500 million.


In July 2012, Dropbox acquired TapEngage, a startup that "enables advertisers and publishers to collaborate on tablet-optimized advertising". The following December, Dropbox acquired two companies; Audiogalaxy, a startup that allows users to store their music files and playlists in the cloud and then stream them to any device, and Snapjoy, a company that allows users to aggregate, archive, and view all of their digital photos from their cameras and phones, and popular apps like Flickr, Instagram and Picasa and then view them online or via an iOS app. "In July 2013, Dropbox acquired Endorse, a" mobile coupon startup ".

In May 2014, Dropbox acquired Bubbli, a startup that "has developed some innovative ways to incorporate 3D technology into 2D views and package it into a mobile app".

In January 2015, Dropbox acquired CloudOn, a company that provided mobile applications for editing and creating documents. At the same time, Dropbox shared TechCrunch with, that the CloudOn base in Herzliya would become the first Dropbox office in Israel. In July, Dropbox acquired Clementine, a corporate communications service.

In April 2014, Dropbox acquired the photo sharing company Loom (which was to be closed and integrated into the recently announced carousel) and the startup Hackpad for document sharing. Dropbox later announced in April 2017 that Hackpad would be closing on July 19th and all notes would be migrated to Dropbox Paper.

In January 2019, Dropbox acquired the e-signature company HelloSign. The acquisition was Dropbox's largest to date, at $ 230 million.

In March 2021, Dropbox announced the acquisition of DocSend. DocSend offers a secure product for sharing and analyzing documents.

2021 downsizing

In January 2021, the CEO of Dropbox, Houston, announced the layoff of 315 employees, roughly 11 percent of the current workforce. The company said the reductions were necessary to focus the company's team structure and focus on top-level priorities. The software company also announced that COO Olivia Nottebohm will leave the company on February 5, 2021.

In October 2020, Dropbox announced its decision to make teleworking the standard single-task experience and set up Dropbox Studios to enable team collaboration and face-to-face encounters.


Dropbox offers computer apps for Microsoft Windows, Apple MacOS, and Linux computers, as well as mobile apps for iOS, Android, and Windows Phone smartphones and tablets. It also offers a website interface. As part of its partnership with Microsoft, Dropbox announced a universal Windows 10 app in January 2016.

Dropbox's apps offer an automatic photo upload feature that allows users to automatically upload photos or videos from cameras, tablets, SD cards, or smartphones to a special Camera Uploads folder in their Dropbox. Users get 500 megabytes of additional space to upload their first photo and up to 3 gigabytes of additional space if users continue to use the method for additional photos.

In July 2014, Dropbox introduced "streaming sync" for its computer apps. Streaming sync has been described as a new "supercharged" sync speed for large files that improves upload or download time by up to two times.

In August 2015, Dropbox announced the availability of Universal 2nd Factor USB security keys, which provide two-factor authentication for logging into its services.


Dropbox received initial funding from the seed accelerator Y Combinator. Dropbox also raised $ 1.2 million in Series A funding from Sequoia Capital in 2007, which "along with interest (on that amount) under the Series A investment, which is a new $ 6 million portion Included, Converted to Equity "The total is $ 7.25 million. The round was completed in 2008 and the documents submitted in 2009.

In a report from May 2010 in Wall Street Journal It says: "Since [Founder Drew Houston] started reading Eric Ries' Lean Startup Blog about a year ago, the company has started developing new features when they're ready, rather than full rollout." waiting." The product helps to test customers' appetites and calls the practice "Minimum Viable Product".

TechCrunch reported in July 2011 that Dropbox had attempted to raise between $ 200 million and $ 300 million and had a rating "to land in the $ 5 billion to $ 10 billion range. [...] Quite a step up from his previous funding rounds totaling a tiny $ 7.2 million ". Like in one Forbes Article mentioned, Dropbox had "sales of $ 240 million in 2011".

In April 2012, Dropbox announced that Bono and The Edge, two members of Irish rock band U2, were individual investors in the company.

In 2014, Dropbox raised funding from BlackRock Inc. and others who valued the company at $ 10 billion.

Reported in March 2017 Bloomberg that Dropbox secured a $ 600 million line of credit. The company is expected to apply to go public "this year".

In February 2018, Dropbox filed for an initial public offering to be listed on the Nasdaq. The company's original intent was to raise $ 500 million. Dropbox's stock rose 42 percent to $ 29.89 on the first day of trading on March 23, 2018.

As of February 2021, Dropbox has been profitable for the past three quarters and has no debt either.

Business model

Dropbox uses a freemium business model that offers users a free account with a set amount of storage. Paid subscriptions offer more capacity and additional features. Accordingly, Dropbox's revenue depends on how many users it can switch to their paid services.

Dropbox Basic users get two gigabytes of free space. This can be expanded through recommendations; Users recommend the service to other people. When these people use the service, the user will be allocated an additional 500 megabytes of storage space. Dropbox Basic users can earn up to 16 gigabytes with the referral program.

The Dropbox Plus subscription (called Dropbox Pro before March 2017) gives users 2 terabytes of storage space and additional features including:

  • Advanced Sharing Controls: When you share a link to a file or folder, users can set passwords and expiration limits.
  • Remote Erase: If a device is stolen or lost, users can remotely erase the Dropbox folder from the device the next time it is online.
  • "Extended Version History": An available add-on that Dropbox uses to keep deleted and previous versions of files for one year. This is a significant increase in the standard 30 day recovery time.

In November 2013, Dropbox announced changes to "Dropbox for Business" that would allow users to connect both their personal Dropbox and their work Dropbox to the same device, with each of the folders "properly labeled for personal or business use" on their own In addition, Dropbox announced shared audit logs, remote deletions for company administrators, and account transfers as new features of its business offering. In January 2017, Dropbox introduced "Smart Sync" for business and corporate customers, a feature which allows Windows and macOS users to view all files in the Dropbox folder, but only download certain files when needed.

Similar to Dropbox Basic, Referrals allow Dropbox Plus users to earn additional storage space. Plus, users earn 1 gigabyte per referral, up to 32 gigabytes.

Dropbox Business is the Dropbox business application that brings more business-centric features to teams, including collaboration tools, advanced security and control, unlimited file recovery, user management and detailed permissions, and unlimited storage options. For large businesses, Dropbox offers Dropbox Enterprise, the "top tier" of its product offering, with domain management tools, an assigned Dropbox customer support member, and "Expert Advisor" help for deployment and user training.

In July 2016, Dropbox announced a new "AdminX" admin dashboard for business customers that offers improved control over company files and users. In June 2017, the AdminX dashboard received a redesign and additional administrator functions such as login duration, user-defined parameters for password strength and more detailed checks of the subdomain for specific teams.

Corporate partnerships

In September 2012, Facebook and Dropbox were integrated so that users in Facebook groups can share files with Dropbox. In 2013, Samsung pre-installed the Dropbox mobile application on its Android devices, and Dropbox offered additional storage to users who own Samsung devices. In November 2014, Dropbox announced a partnership with Microsoft to integrate Dropbox and Microsoft Office applications on iOS, Android and the Office 365 applications on the web. On July 10, 2018, Dropbox announced its partnership with Salesforce to improve brand engagement and team productivity.


The Dropbox software allows users to put any file in a specific folder. The file is then automatically uploaded to Dropbox's cloud-based service and made available to all of the user's other computers and devices that have the Dropbox software installed to keep the file up-to-date on all systems. Whenever a file is changed in a user's Dropbox folder, Dropbox only uploads the parts of the file that have changed, whenever possible.

If a file or folder is deleted, users can recover it within 30 days. For Dropbox Plus users, this recovery time can be extended to one year by purchasing an "Extended Version History" add-on.

Dropbox accounts that have not been accessed or emails have not been replied to in a year will be automatically deleted.

Dropbox also offers a LAN synchronization feature, which allows computers on the local network to exchange files directly with each other instead of information and data from the Dropbox servers, which may significantly improve synchronization speed. LAN Sync discovers other peers on the same network over UDP port 17500 using a proprietary discovery protocol developed in 2010 by early Dropbox engineer Paul Bohm.

Originally, the Dropbox servers and computer apps were written in Python. In July 2014, Dropbox began migrating its performance-critical backend infrastructure to Go.

In September 2012, the Dropbox website code base was rewritten from JavaScript to CoffeeScript.

Dropbox originally used Amazon's S3 storage system for storing user files, but between 2014 and 2016 they gradually moved away from Amazon to use their own hardware called the 'Magic Pocket', due to Dropbox's description as' a place where you can keep all of yours Things are not lost and you can always access them. "In June 2017, the company announced a major global network expansion to increase synchronization speed while reducing costs. The expansion, which starts with 14 cities in 7 countries on 3 continents , adds "Hundreds of gigabit Internet connectivity with transit providers (regional and global ISPs) and hundreds of new peering partners (with whom we exchange traffic directly rather than through an ISP). ".

Dropbox uses SSL transfers for synchronization and stores the data using the Advanced Encryption Standard (AES) 256 encryption.

The functionality of Dropbox can be integrated into third party applications through an application programming interface (API).

Dropbox prevents copyrighted data from being shared by checking the hash of files shared in public folders or between users against a blacklist of copyrighted material. This only applies to files or folders that are shared with other users or publicly, and not to files that are stored in someone's Dropbox folder that are not shared.


In March 2013, Dropbox acquired Mailbox, a popular email app, and Gentry Underwood, CEO of Mailbox, said, "Instead of expanding Mailbox ourselves, we decided to join forces with Dropbox and grow it together." As part of the contract, Mailbox's developers joined Dropbox, but let Mailbox continue to run as a standalone app. Mailbox CEO stated, "We're still struggling to keep up with demand from those who want to use it," and Drew Houston, Dropbox CEO said, "We thought we could help Mailbox reach a completely different audience much faster. " The acquisition is expected to cost $ 100 million.

In December 2015, Dropbox announced the shutdown of Mailbox. In a blog post, Drew Houston and Arash Ferdowsi said, "We'll use [...] what we've learned from Mailbox to create new ways to communicate and collaborate at Dropbox."


In April 2014, Dropbox introduced Carousel, a photo and video gallery that "combines the photos in your Dropbox with the photos on your phone and automatically backs up new photos as you take them." Carousel sorted photos by event and date. In December 2015, Dropbox announced the shutdown of Carousel. In a blog post, Drew Houston and Arash Ferdowsi said, "We're going to bring the most important features of Carousel back to where your photos live - in the Dropbox app."

Dropbox paper

In April 2015, Dropbox launched a collaborative note-taking service from Dropbox Notes in beta testing, which led to speculation as to whether Dropbox was planning to release a product that would compete with Google Docs. TechCrunch noted that Dropbox Notes appeared to be a new version of "Project Composer," an earlier iteration of the service rooted in its April 2014 acquisition of Hackpad. In October 2015, Dropbox announced the upcoming launch of Dropbox Paper, its collaborative document Editor noted by the media as a result of the development of a Dropbox Notes service in early 2015. Dropbox Paper entered open beta in August 2016, allowing anyone to join and try out the product. Mobile apps for Android and iOS have also been released. Dropbox Paper was officially launched in January 2017. Described by Rob Baesman, Dropbox Product Manager, Dropbox Paper as "part online document, part collaboration, part task management tool, part content hub", Dropbox Paper allows you to import, edit and collaborate on "a number of other file types from Google, Microsoft and others ".

Projects created by the user

Users have developed a number of applications and mashups for the technology that extend the functionality of Dropbox. These include: Sending files to a Dropbox using Gmail; Use Dropbox to sync instant messaging chat logs; Bit torrent management; Password management; Launch of remote applications and system monitoring; and as a free web hosting service.


Dropbox has received several awards in 2010 for Best Internet Applications including the Crunchie Award and Macworld 2009 Editors Choice Award for the software. It was awarded for a Webby Award in 2010 and for the Mac Design Awards 2010 by Ars Technica nominated. Dropbox's iPhone mobile app release in 2010 was among the top 10 "Best Apps" selected by Alex Ahlund, former CEO of two websites that focus on mobile apps. The company's Android app was also selected as one of the top five "best apps" in a list created by Jason Hiner for 2010 ZDNet was put together . Founders Drew Houston and Arash Ferdowsi were founded in 2011 by Inc. Voted among the top 30 among 30 entrepreneurs.

Appointed in 2011 Business Insider Dropbox named the world's sixth most valuable startup, and in 2017, the publication ranked Dropbox the eighth most valuable U.S. startup, valued at $ 10 billion. It has been described as one of Y Combinator's most successful investments to date. Apple later launched its own cloud storage service, iCloud, in 2011, but it didn't slow Dropbox's growth. In January 2012, Dropbox was bought by TechCrunch Named Startup of the Year, and in 2016 it was ranked # 2 on the Forbes Cloud 100 list.

Privacy and security concerns

Dropbox has been the subject of criticism and controversy related to several incidents, including an authentication issue in June 2011 where accounts could be accessed for several hours without passwords. a July 2011 update to the privacy policy with a language indicating that Dropbox owns the user data; Concerns about Dropbox employee access to user information; Email spam dated July 2012 and repeated in February 2013; leaked government documents in June 2013 containing information that Dropbox was considered for inclusion in the National Security Agency's PRISM surveillance program; July 2014 comment from NSA whistleblower Edward Snowden criticizing Dropbox's encryption keys for being available to employees; 68 million account passwords leaked online in August 2016; and an accidental data recovery incident in January 2017 where allegedly deleted files at the age of years showed up again in user accounts.

While Dropbox uses SSL to encrypt data in transit between itself and customers, it stores data in an encrypted form and does not use end-to-end encryption where the user controls the keys used to encrypt the stored data. As a result, Dropbox can decrypt the customer data if so desired.


Dropbox's San Francisco headquarters were originally on Market Street until it was expanded into the China Basin Landing building in July 2011, which allowed for a significant increase in floor space. As the number of employees increased, the company had to expand again. In February 2014, it signed a lease for two buildings on Brannan Street. After all, the company didn't need much space and in November 2015 began selling the remaining available space to other companies for sublet.

Dropbox expanded to its second US office in Austin, Texas in February 2014. The State of Texas and the City of Austin provided Dropbox with a performance-based incentive package of $ 1.7 million in exchange for locating their Austin office.

In December 2012, Dropbox opened an office in Dublin, Ireland, the first office outside the US.

See also


External links

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