How do travel websites work 1
Google AdSense best practices
What are the best practices for Google AdSense? Read our recommendations for making money with AdSense.
If you want to make money from Google AdSense, here are some Google AdSense best practices as a guide. This not only increases your Google AdSense sales, but also ensures that your website continues to grow and prosper.
1. Experiment with different ad units
There is a reason why Google AdSense offers different ad designs. Different types of advertisements target visitors to your website. Some click links, others prefer large banners, and still others click video blocks.
It's less about the ad design and more about who the advertiser is using that particular design and which visitor is assigned to that advertiser. For example, someone comes to your website and has previously visited a major retailer's website. If that merchant has a certain size remarketing ad, and you use a matching ad unit, the chances of your ad getting clicked will increase.
Therefore, you should definitely experiment with different ad units. You may find that Leaderboard, Skyscraper, and Link ad units perform best.
2. Determine the best ad placements for your type of website
If you are unsure of where to place Google AdSense ads on your website, you can use these ad placement best practices for news sites, classifieds sites, Flash game sites, forums, blogs, sports sites, and travel sites.
Alternatively, you can search for the most popular websites that are similar to yours and see their ad design. This is how you can find out what works for your target audience. Even if these websites don't use Google AdSense, it's a good idea to take a close look at where the ads are placed. Website owners have probably thought very carefully about which placements get the most impressions or clicks for their advertisers.
When you have finished your research, the test phase begins. Try Google's recommendations for a week, then design Google AdSense to match the ad layout of other popular websites for a week. Then check which week gave the better results. This can be used to deduce which layout is best for your audience.
3. Decide if your ads need to be responsive
Your website design should be responsive whenever possible, as this is Google's recommended method of optimizing for mobile devices. But does that have to apply to your ads as well? The first thing you should do is go to your website on a smartphone to see the ads. If leaderboards don't fit in the header, consider switching from a static to a responsive leaderboard ad unit.
Before doing this, however, you should find out whether mobile traffic plays a role at all for your website and your AdSense earnings. Google Analytics can help you with this. Therefore, link your Google Analytics and AdSense accounts. This is how you can find out how often people on a computer or mobile device access your website and click on ads.
You may come to the conclusion that optimized AdSense ads can make money not only on computers but also on mobile devices.
4. Continuously create new content
Most types of websites need content that is always up to date in order to attract new users and encourage previous visitors to come back. This usually applies to blog posts, discussions, or user-generated content. Regardless of the type of content, content should be created frequently so that you keep attracting new visitors to your website.
In order to continuously increase the number of hits on your website, you should optimize the website for search engines using the Google guidelines for webmasters. This works best with a specific keyword phrase that you research beforehand with the Google AdWords Keyword Planner. The more optimized the content you create, the more hits you will receive in the long term from users via search engines.
In addition to creating new content, you should also motivate visitors to return to your website. Invite them to subscribe to newsletters on your website or to follow you on social networks. This allows you to present your latest content to users on a regular basis. The goal is to reach your fans through different channels and thereby bring them back to your website. This increases the chances that users will click on your ads.
5. Promote content and website continuously
If you want to keep high Google AdSense sales, you should always promote your content and website. Again, observe the Google guidelines for webmasters and do not violate the Google AdSense guidelines.
Always look for ways to naturally promote your content and website. If you are very active on social media, your social media profiles should contain links to your website. When you connect with others and develop good relationships, people will likely connect with you and ultimately want to learn more about you. To do this, click through to your website.
You can also join social media groups and forums that are related to the theme of your website and interact with members. Your website may have the right answer to a question. Or people you talk to can go to your profile to find out more about you and then click the link to your website.
In particular, be sure to network with bloggers who write on the topic of your website. If you develop good relationships with them through blog commenting and social networks, they might mention your website in their blog posts.
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