Why is Marmite made

A new spread divides England's minds

The traditional “Marmite” brand, known for its typically British yeast seasoning paste, is causing controversy with a new peanut butter.

Marmite is one of those culinary peculiarities of Great Britain that hardly anyone outside the Common Wealth countries really understands. This thick, sticky and hearty smelling spice paste has been around since 1902. It is based on yeast extract, a by-product from the brewing process.

Generations of English people grew up with this spread - straight or mixed with butter on a piece of toast - and they took it to their hearts. If you don't know them, however, a taste can trigger real shivers of disgust. “Love it or hate it” is the longstanding Marmite slogan.

Marmite is practically a British cultural asset

The fact that the traditional brand is now launching a new version of the spread this week is causing some heated heads in England. The product was developed in response to great demand from customers. "The British audience asked and we listened," said Camilla Williamson, Marmite's brand manager, in a statement to the Plant Based News portal. "We are delighted to be giving the nation exactly what it longs for with the creation of 'Marmite Peanut Butter'."

According to Marmite, it is the most exciting product launch since the brand was founded in 1902. They are convinced that England will love peanut butter. According to Sky News, the first reactions are mixed. While some Marmite fans are full of enthusiasm and praise, others ask: "Is that a bad joke?" For many, the relaunch is even unacceptable: "That is a step too far." As is so often the case with a much-loved “sanctuary” or “national treasure”, the renewal of traditionalists meets with great resistance.

The new British delicacy will be available in England from March 25, 2019 for around £ 2.50. For the time being, Swiss customers can only find the original at dealers such as Globus or Britshop.