When was social media invented?

Social Media Development | History | Germany

Milestones in social media history

It all began in 1971 when the technicians from the Advanced Research Projects Agency sent the world's first e-mails. Just a few years later, the first bulletin board was invented by two specialists. A bulletin board is oneForum software. With this, the latest news was discussed and exchanged in her circle of friends. In the 80s, USENET, which is now an important platform forExchange of scientific articles is established. At that time it was used as a discussion forum in various subject areas.

In 1889 the Internet, which is common today, was introduced. At that time, Tim Bernes-Lee developed a hypertext system. By networking scientific articles, he built up a network and thus laid the foundation for today's World Wide Web. In 1993 the Geocities network went online. This allowed users for the first time theirown website to create and publish. Just a year later, the then student Justin Hall started hisfirst blogto connect with the world. Today he is the "founding father" of today's blogger scene. In 1996 the multi-user messaging service ICQ was introduced, with which multiplayer games and emoticons became famous.

2002 - MySpace goes online

In 2002 the first social network ever went online - namely MySpace. From then on it was possible to communicate with friends and acquaintances on a common platform. Meanwhile, MySpace is only a marginal figure on the social web with around 50 million users (source) in November 2014.

2004 - facebook & YouTube go online

Facebook and YouTube started their services in 2004. Facebook, which was originally intended as an internal social network for Harvard students, however, evolved into the new one in about 9 yearsThe epitome of social media. YouTube, on the other hand, is an online platform on which users can upload their own videos and clips. It evolved into thatmost popular video platform worldwide with over 1 billion users (source).

2005 - The first German networks

In 2005 the era of social networks began in Germany. The best known of these is studiVZ. This page was very similar to the English-speaking pedant Facebook at the time. Due to the initially strong success, other similar networks, such as schülerVZ (2007) and meinVZ (2008), went online in the following years. Unfortunately, these platforms could not withstand the big giants like Facebook and Google+. They were largelyousted from the market. Today, these networks no longer play a significant role in the world of social media.

2006 - Twitter goes online

On March 21, 2006, the microblogging service Twitter came online. A micro-blog post is oneshort message, which are limited to a maximum length of140 characters is limited - the so-called "tweet". Twitter is still enjoying growing user numbers today. At the end of 2013, an average of 3.8 million users (source) visited the Twitter platform in Germany per month. Twitter is also becoming more and more popular with companies, as a means of keeping “followers” ​​up to date and providing impulses with concise short messages. In addition, Facebook already achieved the status of the most visited social media platform worldwide in 2006 with 1.44 billion (source) active users. Facebook is that todaymost popular social media platform worldwide.

2007 - Tumblr goes online

Another microblogging service called Tumblr was launched in 2007. It is possible to stream live and microblogging on Tumblr. Today Tumblr is one of theBig 5 of social networks in Germany with an average of 3.4 million users (source) in January 2014.

2011 - Google+ and Printerest are born

Google+ and Pinterest were only born in 2011. These two relatively young social networks have since enjoyed growing user numbers. Google+ is a datedGiants Google founded social network, which in March 2015 had around 300 million users (source) worldwide. Pinterest is also a social network in which users can access their picture collections with descriptions, sorted according to different subject areasvirtual pin board can staple. Other users can then also share or “repin”, comment or like these images. The number of German visitors to the website is constantly growing. In July 2014, the page was clicked 2.1 million times (source). Pinterest is also an increasingly attractive option for companies to visually present their own brand.

2012 - Vine starts its service

In 2012 the video platform Vine starts its services. Vine is a mix of YouTube and Twitter, beingV.I.NE for (=V.ideoNetwork). A "Vine" is a short oneVideo of a maximum of 6 seconds. There are two ways to create these videos yourself:

  1. Via smartphone via the Vine app
  2. Via the browser on the Vine homepage on the computer

Vine is particularly attractive for companies if they want to creatively market a special or spectacular product. This is possible in both B2C and B2B.

This year, Twitter also cracked the 12,233 tweets per second mark (source) on the Super Bowl weekend.

2014 - German YouTube channels become famous

In 2014, some German YouTube channels cracked the 1 million subscriber mark. One example is the YouTuber "Gronkh". In 2014 he reached around 3,660,000 subscribers (source), which makes him the most successful German YouTuber.

Facts and figures of the social media development in Germany

The development of social media in Germany is a true success story. In 2005 the first German social network went with the namestudiVZ on-line. In the years that followed, the number of users grew rapidly until it peaked in January 2011 with an active number of around 16 million. During the same period, other similar networks emerged, such as schülerVZ and meinVZ. The only difference was their focus on another target group and changing the color layout.

Unfortunately, the German networks could not stand against theGiants Facebook claim. After the official introduction of Facebook in Germany in October 2010, the number of users fell drastically. The schülerVZ platform was completely closed in April 2013. All existing profiles have been deleted. studiVZ and meinVZ still exist, but no longer have an important role in today's world of social media.

The number of users in the area of ​​social media rose rapidly in Germany - and the trend is rising! Here you will find an overview of the distribution of the number of users across the10 most popular platformsin Germany: